Spin doctors

 

Every time events seem to be spinning out of control is a proper time to spin doctors to show up, so they say. Activities out of control have the potential to change everything very quickly and cause major nasty consequences. Spin doctors are supposed to manage ugly issues and make them seem better than they really are, it does not matter if doing so one side gets help while the other gets hurt. Spin doctors are essentially and foremost able to influence people’s opinion and behaviour. It is such an advantage to have spin doctors around when the reality is simply harsh and unbearable. A favourable interpretation of events or facts in a controlled way may picture better scene. This can be useful, or not!?

Sometimes spin doctors also spin off something. Something not originally planned, something not exactly the way they expected, but something additional and maybe unheard or unthinkable. An unexpected result in addition to the intended one can prove to be useful. And certainly, the best spin doctors are always aware of it, they never ever miss an opportunity to control a situation the way it pleases the audience. This can be useful, or not!?

Spin doctors are the ones who make everything easier or less painful; their aim is to make it possible, at least. The brighter side of an issue is the highlight emphasised by the spin doctors, and it does not matter if this acknowledge hurts. In deep crisis or in minor difficulties a positive approach is something to consider. Spin doctors are all about entertaining and they definitely have a say. Spin doctors can control the perception, set the agenda, divert the focus, affect the actions and so on. This can be useful, or not!?

 

by Ale Madia